Stationery is used by many businesses in order to communicate with their customers. Why not tailor it to work to your advantage? Just like you pick out that perfect coffee mug that somehow conveys all you feel for life, stationery can make people connect to your business. It doesn’t matter if you are just starting out, you should have your own personalized stationery and I will tell you why. Although I’m focusing on a business standpoint, the following can apply to personal use as well.
1. Brand Yourself
The name is set and permanent, your logo is the focus of how the artwork pulls everything together. Communicating through personalized stationery is a way of advertising your company. You get to set the stage and control how you want to be viewed. When people hear your name, you want them to think of the image that you laid out for them. It doesn’t have to be boring, show some personality and character. Show people that you can be easy going and fun.
2. Like a Boss
Let people know that you’re a VIP. You take your business seriously and having your name on a piece of paper verifies that your are important. Personalized stationery lets you convey the importance of your brand without having to say it out loud.
3. Get Noticed
Personalized stationery acts like an accessory to your business communications. It shows that you take pride in your business and that you are willing to go beyond a simple sheet of paper. Your setting your business up for the big leagues when you communicate with style and elegance. You put your business in a position of being noticed, and that is a game changer especially when you are just starting out.
4. Royal Treatment
Let people know that you appreciate their business enough to give them a top notch experience. Customer satisfaction also depends heavily on the service that is received, and visually pleasing experiences add to better reviews. Personalized stationery is the extra effort you make to maintain high quality service for your customers.
5. Stay in the Game
When you offer such a visually pleasing service, people will want to continue to do business with you. You will have a better chance to keep people coming back and maybe even recommending you to others. Personalized stationery is an inexpensive but necessary investment to make. Give your notepad an upgrade and show your customers that you are able to function like the best of them.
You don’t need to spend a lot of money to get a nice set of stationery items. You can DIY or order online.
Check out my Etsy Shop for stationery items recently listed.
Leave me a comment , I’d love to see some of your stationery and especially any DIY items.
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